The Croozer film set – almost like Hollywood
Day 1 – it’s hot. The humid morning air envelopes us as we load the last pieces of equipment into the large Sprinter van on our campus. Packed inside are the metal structures used for holding the camera, along with polystyrene panels, reflectors, crates, tripods, displays, bicycles for the models, our Cargo trailer and so much more. I pack up my own little car with enough food and beverages for about 15 people. By the time, I’ve loaded everything, the only free space is the passenger seat. Which is good, because I will be needing it for another important job: collecting the model from the hotel and driving him to the location! David, who’s from France, speaks German with a heavenly French accent. On the way, I grill him a bit about his profession. After he tells me about all the brands he’s modelled for, I start to think: Yes, there is a real-live celebrity sitting there beside me in my little red car.
By the time we arrive at the set, everyone else is already there: the set designer, stylist, videographer, her assistant, a gaffer, the photographer, his two assistants, the drone pilot, the drone cameraman, the creative director, the art director and Caro as the shoot coordinator. Later, we are joined by our child model, Emilia, who of course can’t miss her morning classes at school. No time is wasted getting everything set up. A very high framework is used for mounting the camera to film from a bird’s eye view. During the production of the first video sequence and photos, it was once again clear to me how much work goes into shooting even the shortest shots. It all comes down to millimetre precision, well-honed instincts and lots of patience. In this respect, it’s no wonder that two full days of shooting with more than 15 professionals are required to produce a 30-second video. Not to mention the months that go into the preparation and post-production of the film and images.